Business is Your Calling.
Community is Your Catalyst.
Business is Your Calling. Community is Your Catalyst.
Business By-Design is a curated community of entrepreneurs and business owners who believe cooperation accelerates what competition never could, and collective intelligence amplifies individual impact.
YOU DIDN'T START A BUSINESS TO BE OVERWHELMED BY IT
You started for freedom, purpose, and the aliveness that comes from building something that reflects who you are and why you're here.
But over time, the operational weight pulled your focus away. The constant demands of running and scaling redirected your energy from your original intent.
You've navigated real growth, and you've solved problems most people never face. Your business generates consistent revenue and you're ready for what's next.
Success without coherence feels hollow. Momentum without meaning feels exhausting. You're done with hustle culture, flashy tactics, and building a business that requires you to perform a version of yourself that isn't real.
You don't need more information. You need the right environment; a room of people who understand what it takes to scale impact without losing yourself, and who believe cooperation accelerates what competition never could.
You're not here to prove anything. You're here to build from who you actually are.
âś“ Business owners and entrepreneurs navigating post-success challenges.
âś“ Business as extension of calling, not just income vehicle.
âś“ Committed to scaling impact from authenticity.
The Business By-Design Philosophy
Most business advice is built to optimize hustle and manage noise. But if you were fully aligned with your vision, there wouldn't be noise to manage or a hustle to sustain.
Too many business owners fall into the trap of obsessing over systems, scale, and speed; whether or not they actually fit what they're building.
Business By Design is different.
We don't start by adding more to your plate. We start by removing what no longer belongs. We return to the truth of your original intent and build architecture that serves it.
This isn't a plug-and-play formula. It's a living system built on:
The integrity of who you are and your natural pace.
Strategic frameworks trusted by Fortune 500 companies for over 40 years, applied through the lens of purpose-driven entrepreneurship.
The power of peer-level business owners and entrepreneurs who elevate each other through cooperation, not competition.
Freedom to lead from who you truly are, not from what you feel obligated to be
When your business is misaligned, no amount of growth hacking will fix it. When it's designed from clarity and supported by collective intelligence, it doesn't need to be forced, it unfolds.
A Complete System.
Not Another Program.
This is not a coaching theater, or some vague mastermind group.
This is actual design work on actual problems with people who get it.
See What We're Building
Watch September, Chad, and Amber share the complete vision for Business By Design.
What it is, who it serves, and why intentional design replaces default hustle.
THE Complete System
THE HIVE
Community and Connection. The Foundation of Everything We Build.
Peer-level, high-trust environment with established owners whose businesses are extensions of their calling.
No hustle culture. No posturing. No "guru at the front of the room" dynamics.
Real conversations about the challenges that come after initial success. Strategic troubleshooting. Shared intelligence. The kind of relationships that compound over years, not transactions that disappear after a webinar.
This is cooperation over competition. And it changes everything.
The community alone is worth the investment.
Everything else is the architecture that makes it work.
What You'll Have Access :
A private community platform for ongoing peer connection
Vetted introductions to aligned partners and experts who support your vision
Real-time feedback on your designs and decisions
A network of operators building at your level, in your season
THE HONEYCOMB
Education. Structured wisdom that grows the owner, not just the business.
We believe nothing will grow you more than growing your business. But the inverse is also true: your business can only grow as much as you do. The education component has three layers:
Layer 1: Get Into Alignment | Month 1
Your first month includes immediate immersion in Amber Vilhauer's proven alignment methodology; the same system that built her seven-figure, word-of-mouth-only business.
Recorded curriculum you can access immediately
Work-at-your-own-pace materials
Live alignment session with a certified guide
Deliverables using Amber's proprietary AI Assist that captures YOUR authentic voice (not generic AI output)
What You'll Create:
Crystal-clear understanding of your Avatar (the ONE person you serve)
Your core messaging and positioning
Brand clarity that differentiates you completely
Foundation for everything else you'll build
This isn't theory. You'll leave Month 1 with actual assets you can use immediately.
Layer 2: Whole Life Architecture (WLA) | Ongoing
Weekly calls (Wednesdays) focused on ontological development; growing who you ARE as the creator and owner of your business.
This is where we work on:
Emotional sobriety and nervous system regulation
The relationship between your inner state and external outcomes
Decision-making from clarity, not chaos
Identity work that creates lasting change
Included:
Live weekly WLA calls
Full library of recorded sessions
Integration prompts to apply insights in real-time
THE SWARM
Group Genius. Collective Intelligence Solving Real Problems in Real Time.
Most businesses operate by default, not by design. Decisions get made reactively. Strategy becomes a patchwork of what worked last quarter. Teams build without a unified creative process.
The companies that last; the ones that scale without losing their soul, have something different: a refined process for how they think, create, and solve problems together.
This is what separates businesses that survive disruption from businesses that shape it.
DesignLab brings you the strategic frameworks trusted by 55% of Fortune 100 companies for over 40 years; adapted for entrepreneurs and business owners who are building from calling, not just capital.
Weekly interactive workshops are where you bring actual business challenges and apply these proven frameworks in real-time with peer-level members.
Three Types of Live Workshop Calls:
Sprint Calls - Design through constraint. Focused, practical sessions where we refine offers, systems, or structures using real-time design models. Fast, clear, forward motion.
Mirror Sessions - One member brings a live challenge. The group reflects back to reveal the deeper signal beneath the surface issue. A rare space to be seen clearly without distortion.
Field Calls - Facilitated, agenda-free conversations where the group tunes into what's shifting personally and collectively. Emergent intelligence surfaces when we create space for it.
Together, these calls ensure you're actively reshaping your business in real time, with direct support and reflection from peers who understand the complexity of what you're navigating.
Investment | $750 mo.
What This Includes:
The Hive:
Full Community Access and Peer Network
TMIC Curated Newsletter
Vetted Partner Network
Exclusive Member Pricing on In-Person Events
The Honeycomb:
Get Into Alignment Program
Whole Life Architecture Calls (Grow Yourself)
DesignLab Model Drops
The Swarm:
Recorded Materials and Integration Prompts
Live Workshop Calls (Grow Your Business)
Sprint Call
Mirror Session
Field Call
An Aligned Business is the vehicle
through which your calling is expressed.
Who's Behind BBD
September Dohrmann
Founder
COO of TMIC Global with 20+ years building entrepreneurial communities, including co-running CEO Space International.
Transformational coach specializing in helping established operators quiet inner noise and create coherence between who they are and what they build.
September brings operational architecture and breakthrough facilitation to everything Business By-Design creates.
Chad Lefevre
Co-Founder
International design-thinker and business strategist who has led cultural transformation initiatives impacting 30,000+ leaders across startups to Fortune 100 companies since 2005.
Facilitator of the DesignLab methodology: the 40-year strategic process trusted by 55% of Fortune 100 companies.
Chad's work centers on being-centered human potential, creating what's possible when entrepreneurs are aligned and empowered to overcome limiting beliefs and deliver their calling.
Amber Vilhauer
Strategic Partner
Founder of NGNG Enterprises and creator of Aligned Entrepreneurship.
Built a seven-figure business through word-of-mouth only; no social media marketing, no paid ads, always fully booked.
Inc. 5000 honoree who has made 1,000+ authors into bestsellers. Teaches entrepreneurs to build businesses from authentic alignment, not market trends or hustle formulas.
Before You Apply
This community is curated; By-Design.
We review every application personally and conduct screening calls with promising candidates.
We're looking for business owners and entrepreneurs who:
Have navigated real growth challenges and are ready for what's next
View their business as an extension of their calling, not just a vehicle for income
Want both financial success and deep alignment; not one or the other
Are committed to scaling their impact from alignment
Value cooperation over competition
Bring something meaningful to a peer-level community
If you're still performing success, chasing tactics, or establishing product-market fit, this isn't the right room, yet.
If you're ready to build from who you actually are, with peers who've moved beyond hustle and into intentional design, we want to talk with you.
How to Join
Because this is a curated community, there's a simple process.
Step 1: Submit Your Application
You'll answer questions about:
Your business and current growth trajectory
The challenges you've already solved
Your vision for impact in the next 3 years
What's preventing you from getting there
Why you want to be part of this specific community
Step 2: Screening Call
If there's potential alignment, we'll invite you to a conversation with a team member to ensure mutual fit.
Step 3: Decision
We'll respond within 48 hours to let you know if it's a fit.
This process protects the integrity of the community and ensures everyone in the room is ready for peer-level work.
"The wrong room drains you, the right room elevates you. We curate this community because peer-level owners want to be surrounded by people who've done the work, who understand the complexity, and who believe cooperation accelerates what competition never could."
Ready to Build By-Design?
Submit your application below. We'll review it personally and reach out if there's alignment.
Questions about the program or application process? Email [email protected]
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